LOCAL PR MADE SIMPLE

LOCAL PR MADE SIMPLE

Get Your Business in the Local News.
Without Hiring a PR Agency.

Get Your Business in the Local News.
Without Hiring a PR Agency.

Word Around Town helps small businesses find the story worth telling — then turns it into press-ready materials and a plan for getting it in front of the right local media.

Word Around Town helps small businesses find the story worth telling — then turns it into press-ready materials and a plan for getting it in front of the right local media.

01

Already have something worth sharing?

Tell us what’s happening. We’ll shape it into a strong local story and give you the press materials you need to pitch it.

02

Not sure what your story is?

We’ll dig into your business, find the angles worth talking about, and show you which one has the strongest potential.

03

Want us to handle it?

Want us to handle it?

We’ll find the story, build the pitch, identify the right local media, handle the outreach, and follow up for you.

However you get there, the goal is the same: get people talking.


However you get there, the goal is the same: get people talking.


However you get there, the goal is the same: get people talking.


Stories people pass along.

Stories people pass along.

The kinds of local stories we help businesses uncover and pitch.

SAMPLE HEADLINE

The coffee shop making weekday mornings feel special again.

A neighborhood boutique with an eye for the good stuff.

The restaurant where everyone saves room for dessert.

PICK YOUR PATH

Choose how you want to get the word out.

Choose how you want to get the word out.

No retainers. No agency fees. Just straightforward local PR help.

I ALREADY HAVE AN IDEA

Get Me Press-Ready

$29

introductory pricing

Already have something worth sharing? Give us the details and we’ll shape it into a strong local story with the materials you need to pitch it.

— Professionally written press release when the story calls for one

— Ready-to-send media pitch

— Attention-grabbing subject lines

— Targeted local media recommendations

Delivered within 3 business days

I ALREADY HAVE AN IDEA

Get Me Press-Ready

$29

introductory pricing

Already have something worth sharing? Give us the details and we’ll shape it into a strong local story with the materials you need to pitch it.

— Professionally written press release when the story calls for one

— Ready-to-send media pitch

— Attention-grabbing subject lines

— Targeted local media recommendations

Delivered within 3 business days

I ALREADY HAVE AN IDEA

Get Me Press-Ready

$29

introductory pricing

Already have something worth sharing? Give us the details and we’ll shape it into a strong local story with the materials you need to pitch it.

— Professionally written press release when the story calls for one

— Ready-to-send media pitch

— Attention-grabbing subject lines

— Targeted local media recommendations

Delivered within 3 business days

I NEED AN IDEA

Find My Story

$39

introductory pricing

Know your business has a story, but not sure what it is? We’ll dig into what makes your business interesting and uncover the angles with the strongest local potential.

— 3 custom story ideas

— Newsworthy angle for each

— Our pick for the strongest story

— Timing + next-step recommendations

Delivered within 3 business days

I NEED AN IDEA

Find My Story

$39

introductory pricing

Know your business has a story, but not sure what it is? We’ll dig into what makes your business interesting and uncover the angles with the strongest local potential.

— 3 custom story ideas

— Newsworthy angle for each

— Our pick for the strongest story

— Timing + next-step recommendations

Delivered within 3 business days

I NEED AN IDEA

Find My Story

$39

introductory pricing

Know your business has a story, but not sure what it is? We’ll dig into what makes your business interesting and uncover the angles with the strongest local potential.

— 3 custom story ideas

— Newsworthy angle for each

— Our pick for the strongest story

— Timing + next-step recommendations

Delivered within 3 business days

JUST HANDLE IT FOR ME

Done For You

$79

introductory pricing

Want to hand the PR off completely? We’ll uncover the story, build the pitch, find the right local media, and handle the outreach and follow-up for you.

— Story angle + press materials

— Personalized pitch + targeted media list

— Outreach to relevant local media

— One thoughtful follow-up + outreach recap

Outreach begins within 3 business days

JUST HANDLE IT FOR ME

Done For You

$79

introductory pricing

Want to hand the PR off completely? We’ll uncover the story, build the pitch, find the right local media, and handle the outreach and follow-up for you.

— Story angle + press materials

— Personalized pitch + targeted media list

— Outreach to relevant local media

— One thoughtful follow-up + outreach recap

Outreach begins within 3 business days

JUST HANDLE IT FOR ME

Done For You

$79

introductory pricing

Don't want another thing on your to-do list? We'll find the angle, package your story and get it in front of the right local media.

— Story angle + press release

— Personalized pitch + media list

— Outreach to relevant local media

— One round of media follow-up + outreach recap

Outreach begins within 3 business days

Prices shown are one-time — no subscriptions, no recurring fees.

You’ll review and approve everything before anything is sent to media.

Media coverage is never guaranteed.

You’ve got news. You just don’t have the time to spread it.

You’ve got news. You just don’t have the time to spread it.

Between running the business, managing staff, and doing the actual work, figuring out what local reporters might care about (and how to reach them) usually falls somewhere near the bottom of the list.


That’s where Word Around Town comes in.


You tell us what only you know about your business. We’ll do the research, find the story, and turn it into something the right local reporters may want to hear about.

Still have questions?

Still have questions?

Does this guarantee my business will get media coverage?

What if I don’t know what my “story” is?

What happens after I submit?

Will I see everything before it goes to the media?

Your business has a story. Let’s find the one worth telling.

Your business has a story. Let’s find the one worth telling.

Local PR made simple — from story idea to media outreach.

Get Your Press Kit